Australian Designer Johnny Schembri founded his contemporary womenswear label ‘BY JOHNNY’ in 2009. Johnny graduated from St George TAFE with a Diploma in Fashion Design in 2006. With an eye for great detail Johnny’s trajectory was clear from the beginning from selling his designs at the local Fringe Bar markets to now being stocked nationally and being worn by international celebrities, his label was born with his business partner and sister Renee.
The Label is inspired by design concepts from past and present, reworking traditional silhouettes and creating collections for the individual who appreciates effortless style with a unique and modern edge.
Having already acquired an impressive following each season, BY JOHNNY evolves and blends bold aesthetics, delicate body contouring and digital printing. This mix of elements ensures the BY JOHNNY collections have a vital intensity; bold and brave.
Having produced twelve successful seasons, the BY JOHNNY brand has gained fast momentum, receiving weekly celebrity requests and significant editorial support from judging Fashion On The Fields to dressing key VIPs for the Spring Racing Carnival such as Ashley Hart, Rachel Finch, Nikki Phillips, Demi Harman, Steph Claire Smith, Elyse Knowles and Carissa Walford; founder Johnny Schembri & the BY JOHNNY brand have become synonymous with Spring Racing.
The brand has seen growth in wholesale accounts to over 50 boutiques around Australia and in August 2017, leading Australian department store David Jones announced BY JOHNNY as part of their exclusive fashion stable, where the brand remains.
Johnny’s design talents have been recognised in 2010 as the PERONI Harper’s BAZAAR Young Designer of the Year Award and top ten finalist of the QANTAS Spirit of the Youth Award 2012 & 2013. He was a top three finalist of the 2014 BT Emerging Designer Award and was also nominated for the Australian Emerging Designer Laureate Award for both 2014 and 2015.
In 2015 Johnny was awarded the 2015 DHL Fashion Export Scholarship, as a result of an active effort to expand the brand into the international marketplace.
In 2015, BY JOHNNY released “W Collection”, a small bridal capsule collection that meets the demand in the market for elegant, yet on trend, special occasion wear and in 2016, BY JOHNNY’s unveil of the Resort 17 Collection was given the tribute of being the toast of Mercedes-Benz Fashion Week Australia.
May 2016, Johnny was featured as one of the Men’s Style Men Of Influence for the 9th edition of their annual Men Of Influence List. Today, BY JOHNNY has a number of international wholesale accounts across Central America, The Middle East and The United States. This has given BY JOHNNY a platform from which to showcase Australian Fashion on an international stage.
Recent brand success has seen BY JOHNNY, dressed on a handful of international celebrities including Jessica Alba, Anna Kendrick and homegrown beauty Isla Fisher. Collections perfect for Spring Racing, many local talents such as Jodi Gordon, Jennifer Hawkins, Kate Ritchie, and Nat Bassingthwaighte have all worn some of the brands most coveted pieces. BY JOHNNY has always been committed to enhancing the Australian Fashion Industry by creating collections that are effortlessly on trend.
As Director of BY JOHNNY, Johnny Schembri has celebrated so much achievement and success from his hard work, and all before turning 30. Johnny’s comfortable and relaxed nature when speaking to audiences has been showcased over his career, allowing him the opportunity to give keynotes at relevant industry seminars. Johnny takes pride in sharing his story and hopes that through doing so; he can inspire other young creative entrepreneurs. Johnny’s warm, down to earth and likeable personality enable him to be a very aspirational brand ambassador for brands looking for design credentials.